,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO Senders
Find your perfect product-market fit with actionable insights.
Is your product truly solving a market need? Our in-depth PMF Testing process identifies key areas for alignment, ensuring your product resonates with the right audience and is ready for growth.
Unclear Market Demand
Fear: "Investing in a product with no proven demand wastes time and money."
Mismatch with Target Audience
Fear: "Targeting the wrong audience leads to poor engagement and low conversion rates."
Weak Customer Value Proposition
Fear: "Not clearly demonstrating value to customers means they won’t choose your product over others."
Low Retention or Engagement
Fear: "Low retention or engagement signals that your product isn’t meeting users’ needs."
Lack of Scalable Growth
Fear: "Without product-market fit, scaling your business will be a struggle and may lead to wasted resources."
A complete PMF testing process for market-ready products.
We ensure your product aligns with market demand, with a clear strategy for achieving product-market fit.
Market Research & Segmentation
- Understanding your product’s value proposition, market assumptions, and target customer segments.
- Identifying the right audience and researching their pain points, needs, and preferences.
User Surveys & Competitive Analysis
- Gathering qualitative and quantitative feedback from real users to understand their experience and identify areas for improvement.
- Assessing your product in comparison to competitors and evaluating its unique selling points.
Data Analysis & Product Adjustment
- Evaluating feedback and data to determine whether your product meets the key needs of your target audience, making recommendations for necessary changes.
- Monitoring customer retention and engagement rates to ensure your product delivers on customer expectations.
We spent more than $50MM on advertising.
We cover a wide range of ad platforms, including but not limited to:
Talk with Ognjen
Great
impact
,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO
Senders
Senders
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Incredibly responsive
"Craze is an absolute 10 out of 10 on ease to work with. Hunger, high trust, flexible, incredibly responsive, they just could not be more invested in our success, which as a founder means the world to me, and they are really, really hungry to make a difference."
Matt Van Itallie, CEO
Sema
Sema
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Easy to
work with
"I absolutely love my website, I am appreciative of how easy it is to work with the craze&friends team. They got to understand my business and what the vision was, and they brought that to the design. They don't leave you to it... They are consultants."
Kevin Patrick, CEO
KPBD
KPBD
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