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Engage, inform, and convert with our expert newsletter strategy.
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,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO Senders
Problems We Solve

Build a newsletter strategy that drives real engagement.

Are your newsletters falling flat? We’ll help you craft content that resonates with your audience, drives action, and strengthens brand loyalty.

Low Engagement Rates

Fear: "Low open and click-through rates mean your content isn’t connecting with your audience."

Poor Content Strategy

Fear: "Unfocused or irrelevant content leads to disengaged subscribers and high unsubscribe rates."

Lack of Personalization

Fear: "Generic newsletters fail to create a meaningful connection with your readers."

Inconsistent Branding

Fear: "A lack of cohesive branding in your newsletters weakens your identity and confuses your audience."

Ineffective Call to Action

Fear: "Weak or unclear calls to action result in missed opportunities for conversions."

Service Timeline

From strategy to impact.

We don’t just send emails; we create a strategy that turns your newsletter into a powerful marketing tool.

The Interview

Day 1: Initial consultation to understand your brand, target audience, and goals for your newsletter.

Content Strategy Development

Day 14: Crafting a tailored content strategy, including topic selection, tone of voice, and structure for maximum impact.

Design & Branding Review

Day 14: Ensuring your newsletter’s design aligns with your brand and creates an engaging, easy-to-read experience.

Audience Segmentation & Personalization

Day 14: Implementing advanced segmentation techniques to personalize content for different audience segments.

Performance Analysis & Reporting

Day 30: Analyzing newsletter performance (open rates, click-through rates, conversions) and identifying areas for improvement.

Optimization & Refinement

Onwards: Ongoing optimization based on analytics, including A/B testing for subject lines, content formats, and CTAs.

What's Included

A full newsletter strategy to boost engagement and conversion.

We help you create compelling newsletters that resonate with your audience and drive measurable results.

Content Strategy Development

  • Defining your newsletter objectives, audience personas, and the key messages you want to convey.
  • Building a content calendar that aligns with your brand and audience needs, ensuring consistent value delivery.

Design & Branding Review

  • Ensuring your newsletter design is visually appealing, responsive, and on-brand for a seamless user experience.
  • Creating tailored segments to deliver more relevant content to different groups, increasing engagement.

Performance Tracking

  • Monitoring key metrics (open rates, click-through rates, conversions) to measure success and identify growth areas.
  • Refining CTAs for clarity and effectiveness to drive higher conversions and measurable results.
Tools We Use

We’ve grown more communities than we have friends.

We use a wide range of webinar tools, including but not limited to:
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Great
impact

,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO
Senders
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Incredibly responsive

"Craze is an absolute 10 out of 10 on ease to work with. Hunger, high trust, flexible, incredibly responsive, they just could not be more invested in our success, which as a founder means the world to me, and they are really, really hungry to make a difference."
Matt Van Itallie, CEO
Sema
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Easy to
work with

"I absolutely love my website, I am appreciative of how easy it is to work with the craze&friends team. They got to understand my business and what the vision was, and they brought that to the design. They don't leave you to it... They are consultants."
Kevin Patrick, CEO
KPBD
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