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Brand Identity Design

Create a strong, memorable brand that resonates with your audience.
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,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO Senders
Problems We Solve

Establish a brand identity that stands out.

Is your brand’s identity failing to make an impression? Our Brand Identity Design service helps you create a unique, authentic brand that connects with your target audience and sets you apart in the market.

Lack of brand recognition

Fear: "Our brand isn’t memorable, and we’re blending in with the competition."

Inconsistent brand messaging

Fear: "Our messaging is inconsistent across channels, confusing customers about what we stand for."

Unclear brand vision

Fear: "We don’t have a clear brand identity, making it hard to communicate who we are and what we offer."

Outdated visuals

Fear: "Our logo and brand elements look outdated, leaving a bad first impression on potential customers."

Weak emotional connection

Fear: "Our brand doesn’t resonate with customers emotionally, and we’re missing out on deeper connections."

Service Timeline

From concept to consistent brand identity.

We don’t just create logos – we craft a compelling, cohesive brand identity that tells your story and resonates with your audience.

The Interview

Day 1: Initial consultation to understand your business, values, target audience, and brand goals.

Research & Discovery

Day 14: We conduct in-depth research into your market, audience, and competitors to understand the landscape and positioning opportunities.

Brand Concept Development

Day 30: We begin brainstorming and sketching initial brand concepts that align with your values, audience, and market positioning.

Design & Refinement

Day 45: Our team develops a full brand identity package, including logo design, color schemes, typography, and visual elements that reflect your brand's personality.

Brand Guidelines Creation

Day 45: We create detailed brand guidelines to ensure consistency in how your brand is represented across all channels.

Launch & Implementation

Day 60: Finalizing all brand assets and implementing them across your website, marketing materials, and social media for a seamless brand experience.

What's Included

A complete Brand Identity Design for lasting impact.

We develop a cohesive brand identity that communicates your story, connects with your audience, and ensures consistency across all touchpoints.

Logo, Color palette & typography

  • Designing a unique, memorable logo that reflects your brand’s core identity and resonates with your target market.
  • Choosing colors and fonts that align with your brand’s personality, ensuring visual consistency and brand recognition.

Brand messaging

  • Crafting a consistent voice and messaging that communicates your brand’s values, purpose, and vision clearly and compellingly.
  • Creating a comprehensive brand guide that outlines how to use your logo, colors, fonts, and messaging to maintain consistency across all channels.

Application across platforms

  • Helping you integrate high-quality content that supports your brand messaging and improves SEO, ensuring your website ranks well in search engines.
Tools We Use

We’ve crafted countless brand identities to perfect our process.

We use a wide range of design tools, including but not limited to:
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Great
impact

,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO
Senders
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Incredibly responsive

"Craze is an absolute 10 out of 10 on ease to work with. Hunger, high trust, flexible, incredibly responsive, they just could not be more invested in our success, which as a founder means the world to me, and they are really, really hungry to make a difference."
Matt Van Itallie, CEO
Sema
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Easy to
work with

"I absolutely love my website, I am appreciative of how easy it is to work with the craze&friends team. They got to understand my business and what the vision was, and they brought that to the design. They don't leave you to it... They are consultants."
Kevin Patrick, CEO
KPBD
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