,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO Senders
Get strategic leadership without the overhead costs.
If your business needs top-tier marketing expertise but doesn’t require a full-time CMO, our Fractional CMO service offers you the best of both worlds - expert leadership on demand, helping your business scale and achieve its full potential.
Lack of Strategic Vision
Fear: "Our marketing lacks a clear direction, and we don’t have a senior leader to steer it."
Inefficient Resource Allocation
Fear: "We’re spending money on marketing tactics that aren’t producing results and don’t know where to focus next."
Unclear Marketing Goals
Fear: "We’re unsure of how to measure success or if we’re hitting the right KPIs."
Underperformance in Campaigns
Fear: "Our campaigns aren’t aligned with business objectives, leading to wasted time and money."
Inconsistent Brand Messaging
Fear: "Our brand’s voice and message are all over the place—lacking consistency across channels."
A Fractional CMO for clear leadership and direction.
You get high-level marketing leadership, without the cost or commitment of hiring a full-time CMO. Our Fractional CMO becomes an integral part of your team, driving strategy, leading teams, and ensuring alignment with your goals.
Comprehensive Marketing Audit
- Conducting a detailed business and goals assessment.
- Analyzing target audience.
- Performing competitive analysis.
- Conducting keyword research and selection.
- Setting up ad accounts.
Strategic Leadership
- Providing senior-level guidance on marketing direction, team management, and resource allocation.
- Aligning your internal marketing team with the overarching strategy, ensuring collaboration and consistency across channels.
Marketing Roadmap Development
- Creating a customized marketing plan with specific objectives, strategies, and performance metrics.
- Tracking progress against KPIs and providing regular reports on marketing performance, with actionable insights for improvement.
We’ve tested more tools than you can imagine.
We use a wide range of productivity & communication platforms, including but not limited to:
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Great
impact
,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO
Senders
Senders
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Incredibly responsive
"Craze is an absolute 10 out of 10 on ease to work with. Hunger, high trust, flexible, incredibly responsive, they just could not be more invested in our success, which as a founder means the world to me, and they are really, really hungry to make a difference."
Matt Van Itallie, CEO
Sema
Sema
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Easy to
work with
"I absolutely love my website, I am appreciative of how easy it is to work with the craze&friends team. They got to understand my business and what the vision was, and they brought that to the design. They don't leave you to it... They are consultants."
Kevin Patrick, CEO
KPBD
KPBD
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