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Advertising Audit

Transform your advertising strategy with our comprehensive audit process.
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,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO Senders
Problems We Solve

Unlock your advertising potential with an in-depth audit.

Is your advertising strategy delivering the results it should? We provide a detailed, data-driven analysis to uncover hidden opportunities and eliminate inefficiencies.

Tracking and Attribution Challenges

Fear: "Tracking issues and poor attribution waste your investment."

Wasted Ad Spend

Fear: "Wasted ad spend drains your budget and profits."

Poor Campaign Strategy/Structure

Fear: "Bad strategy and structure lose customers and market share."

Lack of Multi-Touch Advertising

Fear: "Missing key touchpoints means losing leads to competitors."

Intent Miss

Fear: "Wrong audience, wasted clicks, higher costs."

Service Timeline

From diagnosis to actionable strategy.

We don’t just point out problems, we give you a roadmap for improvement.

The Interview

Day 1: Conducting an initial consultation to understand your business, goals, and target audience.

Audit & Data Collection

Day 14: Comprehensive audit of existing ad campaigns, including account structure, ad copy, audience targeting, bidding strategies, and more. We gather all the necessary data for analysis.

Insightful Analysis

Day 30: In-depth review of campaign performance, tracking data, and attribution. Identifying areas for improvement and optimization.

Strategic Recommendations

Day 30: Deliver a comprehensive report with actionable recommendations to optimize your advertising strategy and improve ROI.

Implementation & Monitoring

Day 30: We assist with implementing the suggested changes and monitor progress to ensure optimal results.

Refinement & Scaling

Onwards: Ongoing performance tracking with continuous refinement of campaigns based on data insights.

What's Included

A full Advertising Audit for a comprehensive strategy revamp.

We analyze your advertising efforts across all platforms to identify key weaknesses and provide targeted solutions for improvement.

Platform Analysis

  • Assessing business goals, current marketing strategies, and advertising objectives.
  • Examining campaign performance on all platforms, including Google, META, LinkedIn, and others.
  • Identifying issues in tracking, attribution, and measurement to ensure accurate ROI reporting.

Budget & Creative Assessment

  • Evaluating the effectiveness of your audience segmentation and targeting strategies.
  • Analyzing how your budget is allocated across campaigns and platforms and recommending adjustments for better efficiency.
  • Reviewing your ad copy and creative for alignment with your brand and audience engagement.

Performance Optimization Recommendations

  • Providing a clear, actionable strategy to optimize your ads, improve targeting, and reduce wasted ad spend.
Tools We Use

We spent more than $50MM on advertising.

We cover a wide range of ad platforms, including but not limited to:
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Great
impact

,,I can’t stress this enough - As a business owner that doesn’t really like the idea of marketing, having a partner like craze&friends to take control of, advise, and also do all that stuff on our behalf was actually an incredible thing for our business."
Benny Rubin, CEO
Senders
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Incredibly responsive

"Craze is an absolute 10 out of 10 on ease to work with. Hunger, high trust, flexible, incredibly responsive, they just could not be more invested in our success, which as a founder means the world to me, and they are really, really hungry to make a difference."
Matt Van Itallie, CEO
Sema
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Easy to
work with

"I absolutely love my website, I am appreciative of how easy it is to work with the craze&friends team. They got to understand my business and what the vision was, and they brought that to the design. They don't leave you to it... They are consultants."
Kevin Patrick, CEO
KPBD
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