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Options Playbook is designed to demystify options trading for all levels of investors, offering a range of strategies for various market conditions. It provides a clear guide on trade setups, risks, rewards, and optimal market conditions for over 40 different option strategies, all explained without complex jargon. There's also a section dedicated to beginners, as well as insights into how implied volatility can affect stock price predictions. The site is based on a book by Brian Overby and aims to educate users on making informed options trading decisions.
Project goals
- Website redesign
- Sustain visitor volume while migrating
- Streamline content clarity
- Boost book sales
- Boost partner banner clicks
Project challenges
- Simplifying complex option trading concepts for easy comprehension without oversimplifying.
- Ensuring seamless user experience across different devices and platforms.
- Balancing retention strategies to keep existing users engaged while attracting new visitors.
- Implementing a secure and user-friendly membership area with exclusive content access.
- Addressing technical challenges such as website SEO performance and compatibility issues.
Our solutions
- Customize user paths based on experience levels.
- Revamp the website with an intuitive design.
- Add visual aids like graphs for clarity.
- Introduce CTA sections for boosting book sales.
- Introduce sponsor banners without affecting CRO.
Results - Options Playbook
Website migrated with only a 5% drop in traffic
Clear brand and author representation
Moved from custom website to Webflow, improving ease of use
Boosted book sales by 1400%
Sponsorship banner clicks boosted by 23%
